The Sustainable Pork Value Chain Foundation (Stichting Keten Duurzaam Varkensvlees) is a cooperative venture between Dutch pig farmers, slaughterhouses, wholesalers, butchers, cold meat producers, retailers and caterers that applies clear criteria in terms of the environment, animal welfare and animal health.

To reward the farmers who are able to maintain the health of their animals so effectively, KDV introduced the Antibiotic-free Life Guarantee for pigs that are guaranteed never to have been treated with any type of antibiotic during their lifetime.

I was responsible for the illustrations and animations. we went for a high abstraction layer of the natural pig because of the association with meat.