CUBE retail is an organisation providing strategy and training programs for proffesionals in the retail industry.
In order to create a dynamic and rich visual language, I create a simple icon which can be used in a virtual infinite number of variations.
Besides designing a broad set of templates and standard identity needs,
I created a tool to easily generate logo iterations.
This prevented that by convenience the same variation of the logo ended up in all outlets.
All grids use the same 30° angles from the logo in order to form distinct and recognizable compositions.