Kingsday, probably the happiest national holiday in the Netherlands, is the annual celebration of the king's birthday. Every major city organises special events throughout the day while nightclubs and bars provide all-night partying the night before, known as Kingsnight.
For the City of Oudewater, I created a series of posters announcing the celebrations.
Orange, the national color, is the default for any royal family related designs. But by designing clear and recognizable illustrations, I was able to make the posters for Kingsnight completely blue while still keeping a consistent event branding.
The characters depicting King Willem Alexander and some other members of the royal family are unique, and according to some "slightly ludicrous".
For social media, the website and TV's on the main stage, I created a couple of fun GIFs.